EINMAL SPORT.
INTERSPORT.
A brand campaign for one of Germany's biggest sports retailer INTERSPORT
that Introduces a new brand claim.
In a dystopic world where human productivity is prioritized over sports & fun,
there’s only one way to stand up against it: doing sport.
This campaign & short film is a declaration of love to the sport.
While the new claim captures this in a bold statement:
Einmal Sport. INTERSPORT.
(Once into sport, forever INTERSPORT)
Credits:
Client: INTERSPORT
Agency: Jung von Matt SPORTS
Production: Markenfilm
Director: Salomon Lighthelm
With: Alexandra Popp, Leroy Matata, Mo Auba, Sero
Client: INTERSPORT
Agency: Jung von Matt SPORTS
Production: Markenfilm
Director: Salomon Lighthelm
With: Alexandra Popp, Leroy Matata, Mo Auba, Sero