ESPORTS DOOMSDAY
Erste Group
When I tell people about creating esports commercials
it always comes to the ONE question:
”But hey, you really think it is a sport?“
It seems to be the ”Gretchenfrage“, the ultimate litmus test.
At least for a generation that didn’t grow up with Twitch,
League of Legends and the LoL European Championships.
Well, I think we found a proper answer to this one.
Credits:
Client: Erste Bank Group
Agency: Jung von Matt SPORTS GmbH
Production: cndy film GmbH
Director: André Maat