GRISCHA MENTGEN
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I RUN VR YOU
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INTERSPORT

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”Run for those who can’t” is the motto of the  ”Wings for Life“ charity run.
 
For INTERSPORT we interpreted the motto literally:
Ultra-runner Moritz auf der Heide was running with a 360°-camera
for the paraplegic ex-athlete Michael Wiese, who experienced
everything live via Virtual Reality in Hamburg.

This was the first time after Michael’s accident that he could feel as though he was running again.

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 Credits:
My part: copywriter
Client: INTERSPORT
Agency: Jung von Matt SPORTS GmbH
Production: DIGITALSINN HAMBURG
GRISCHA MENTGEN
© GRISCHA MENTGEN AND THE RESPECTIVE AGENCIES.
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