NOT BAD FOR A GIRL
INTERSPORT
No Red Bull contract. No Wikipedia entry. But a mission no human has ever completed before:
1400 km, 58 days, solo and unsupported through the Antarctic.
When Anja Blacha reached out to us, we decided to promote her journey for INTERSPORT.
To show the world what is truly "not bad for a girl". A "compliment" Anja got frequently for completing her previous mission
of conquering all seven summits without bottled oxygen.
The media budget was zero. The PR coverage massive.
Watch all episodes on INTERSPORT.de/notbadforagirl
1400 km, 58 days, solo and unsupported through the Antarctic.
When Anja Blacha reached out to us, we decided to promote her journey for INTERSPORT.
To show the world what is truly "not bad for a girl". A "compliment" Anja got frequently for completing her previous mission
of conquering all seven summits without bottled oxygen.
The media budget was zero. The PR coverage massive.
Watch all episodes on INTERSPORT.de/notbadforagirl
Credits:
Client: INTERSPORT
Agency: Jung von Matt SPORTS GmbH
Film: Jung von Matt SPORTS productions / Anja Blacha
Client: INTERSPORT
Agency: Jung von Matt SPORTS GmbH
Film: Jung von Matt SPORTS productions / Anja Blacha