GRISCHA MENTGEN
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#THEREWILLBEHATERS
adidas


A camouflage Maserati,  a new 10 million Euro contract.
These are good reasons to hate football stars.
And, because jealousy is the greatest honor of all, we created
a campaign around it.
Brutally simple and unexpectedly honest.
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Credits:
My part: Copywriter (idea, copy, execution)
Client: adidas
Agency: Jung von Matt SPORTS GmbH
adidas lead agency: IRIS Worldwide
Foto: Detlef Schneider
GRISCHA MENTGEN
© GRISCHA MENTGEN AND THE RESPECTIVE AGENCIES.
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